The Campaign magazine, published from Hong Kong and Singapore, has ranked Amul as the No. 1 Indian brand in its list of Top 1,000 Brands of Asia for the third consecutive year.

Amul is also ranked the No.1 dairy brand, ahead of leading food and dairy brands of the Asian region, including Dutch Lady, Dumex and Magnolia.
Overall, the magazine has ranked Amul as the 89th best brand in its ranking of the top 1,000 brands of Asia, based on a consumer survey conducted in Australia, China, India, Japan, Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, said Mr Jayen S. Mehta, General Manager (Planning and Marketing), Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand and markets products under the brand name.

The other Indian brands ranked by the survey include Kingfisher (at 116), Big Bazaar (184), ICICI Bank (215), State Bank of India (216) and Airtel (221), to name a few.

Asia's Top 1,000 brand listing is based on a proprietary survey by Campaign magazine. Leading research agency TNS interviewed 3,322 consumers aged 15-64 years, across 10 countries for the survey, published in its July issue.

Source: July 6, 2011, The Economic Times