TOYOTA LAUNCHES VIBRANT NEW QUALIS
Style, Comfort and Luxury redefined

Toyota Kirloskar Motor Ltd (TKML) announced the launch of a brand new model of QUALIS on September 07, 2002 at the Taj West End. Adding more luxurious features to the New Qualis and enhancing its elegant looks, the new eye-catching model offers a unique combination of Style, Comfort and Luxury with unmatched Power designed to make a personality statement about its discerning customer.

While launching the model, Mr Sachio Yamazaki, Managing Director said "Toyota believes that driving should be an exquisite pleasure for its customers and hence plans its models after careful study of their continuously evolving needs and preferences." The new model will reinforce the brand equity of QUALIS in the MPV segment as a leader, both in terms of performance and looks .

Designed with exquisite style and comfort along with luxury and value formoney all with Toyota's world renowned quality, it is high on style and elegance, courtesy its all new appearance starting from a bold new chrome grill, sleeker aerodynamics, resin bonded front and rear bumpers and the ruggedoverfenders. Available in a range of exciting colours and two-toned variants that include Green Metallic, Beige, Red Mica, Metal, Silver Metallic, White and Turquoise, it also comes in 2 engine variants - RZ-E (petrol-1998cc) arguably the quietest engine on the Indian roads today and the economical 2L (diesel-2446cc), a rugged, fuel-efficient and maintenance-free performer.

Talking about the new QUALIS, Mr K K Swamy, Dy Managing Director - Toyota Motor Corporation, said "The new QUALIS reinforces Toyota's commitment towards providing its Indian customers world-class comfort and convenience and make their QUALIS experience memorable. We are confident of gaining a larger share in the Indian MPV market segment with this launch".

The interiors of the new QUALIS have also been given a complete makeover, giving it a feel of the luxury car. Now it has luxurious captain seats with armrests in the second row, power windows on all the four windows, exquisite wood panelling on the dashboard and an ergonomically designed power window control panel. The meters light up in vivid blue that are easier to read. There is also a centrally controlled door lock system.

Mr Ezaki, Chief Engineer, Product Planning Division emphasized that a lot of research had gone into the development of this model with every design innovation being made keeping the comfort and convenience of the customer in mind.

The customer also has a choice between the comfortable 7-seat arrangement, a flexible 8-seat arrangement or a passenger carrying maximum capacity of 10 seats. Apart from this it has elaborate safety features including impact-absorbing crumple zones and a high-integrity cabin, it also incorporates side impact beams in doors for crash protection and childproof locks on the rear doors

Ever since TKML was set up in India in October 1997, the company has maintained an impeccable reputation as a quality car manufacturer. The QUALIS was launched in January 2000 and has sold more than 65,000 units till date.

Toyota's success can be attributed to its network of 40 exclusive '3S' dealerships with state-of-the-art tools, equipment and necessary spare parts. '3S' stands for Sales, Service and Spare parts under one roof and it Toyota's unique approach to customer care and service.

Today, the QUALIS has carved a place all to itself, having set new benchmarks for Quality, Reliability and Performance not seen in the Indian market so far.

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