LOOM WORLD

Located at Anna Nagar, Loom World is a standing example of how even a government co-operative can make huge profits if it has a focussed marketing strategy.  A showroom with a pleasant ambience, that is both comfortable and convenient to shop at, with ample car parking space, in one of the city’s best residential areas – a formula for sure success.  Well that is what has spelt success for the Chennai outlet of Loom World – an aggressive marketing effort from the State Government.

The brand name ‘Loom World’ has caught on fast and going by the results of sales at each Loom World outlet, there seems no stopping them.  The Loom World at Anna Nagar has grossed sales of over Rs.1.25 crore and is all set to achieve this year’s target, Rs. 2.50 crore.

The outlet has two showrooms - one for cottons and the other for silks.  Sixteen varieties of Kancheepuram silk and over 42 varieties of cottons from throughout Tamil Nadu are stocked here.  From Paramakudi to Nagercoil, all cotton societies participate in this venture.  Bedspreads from Chennimalai in Erode district, carpets from Erode, Sarees from Coimbatore, Paramakudi, Tirupur and Salem, poly cotton, poly silk, kora cotton and chruridhar from different centres are all available.  Kitchen linen like aprons, gloves, tea cosy’s and fruit baskets are also available.  Shirts made of materials like Lycra and Dubion silk are sourced from societies.

The first thing that strikes one while entering the showroom is the warm and enthusiasm of the staff.  The observation is confirmed when one sees the guest book displayed by a proud Manager - K Veerabadran (who happens to be a Guinness Record Holder!).

He says that the showroom is crowded between 5.00 pm and 7.00 pm on all days and on Fridays there is an increase in the sale of silk sarees since it is a muhurtam (auspicious) day.  He added that the showroom had products for people with all kinds of budgets, with cotton products from Rs.200/- to Rs.3,000/- and silk sarees from Rs.2,000/- to Rs. 25, 000/-.

There were several appreciative remarks from foreign tourists and others in the guest book.  Leslie Grimes from the International Justice Mission, Washington, commended "the beautiful textiles and wonderful service", Canar Dane from Wales, remarked about "the quality of the workmanship".  It was a beautiful piece of writing in Tamil that caught one’s attention, because it was written by a person who is not a native of Tamil Nadu -  M Madhikeswaran, Director of the Central Planning Commission, wrote,

Chinna Chinna Izhai
Pinni Pinni Varum
Chithira Kaithari Selaikalum
Singara pattu Pudavaikalum
Sengai Valai Mangaiyar
Angamena Menmai
Padukkai Viripukalum
Vanna Udukaikalum
Unnadha Azhagudan
Virpanaiyil Ulaga Pugazh
Adaivadhu Thinnam
Guiness Pugazh petra Veerabadhran
‘Loom World’ ai Oru Boom world aaga
Matrum Thiran Padaithavar
Avar Muyarchikku En Vazhthukkal.

Address: Loom World, C 60, IInd Avenue, Housing Board Complex
(Near Anna Nagar Tower), Anna Nagar East, Chennai 600 040
.Phone: 2628 4873.

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