Tips
to choose a good PR agent
How to choose the right PR firm
1. Determine the role of PR in your marketing strategy.
2. Determine if you want the PR firm for long term, strategic planning
or one-time, specific projects.
3. Determine what you can spend, and make a budget.
4. Research PR firms.
5. Set up interviews with several firms; ask for a proposal after
explaining your needs.
6. Assess their working style.
7. Take your time in choosing the right PR firm.
8. Ask for the person who did the PR presentation you liked to
handle your account.
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