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Home > City Resources > Electrical > Interview

THE UPS MARKET

Chennaibest.com speaks to R.Chellapan, Managing Director, Numeric Power Systems Limited, a leading UPS manufacturing company in India.

Numeric Power UPSWhat would you consider the most significant achievement of Numeric Power Systems?

We are the only company in India which offers the entire range of power electronic products. The most important thing about our product is it is applied across industries, and that means it is highly service-oriented. Customer satisfaction is the key, and I think we have been fairly successful on that count. We have 54 customer support centres, countrywide, that take care of after-sales services.

What is the size of the UPS market in Chennai? And its growth rate?

In Chennai we are talking about a Rs 60 crore market, and Numeric Power Systems has almost 50% of the market share. The Indian market is growing at the rate of 30% to 40% annually and globally its growing at the rate of 100%. Specific to Chennai, the growth rate can be easily put at 40%.

Numeric Power UPSHow does Chennai compare with other cities in terms of volumes?

It figures in the growth rates, the 30% to 40% range I gave you was because, up north it is 30%, Mumbai is probably 35% and in Chennai it is 40%. This is because of the IT boom.

Who are the other players in this industry?

Tata Liebert, DB Electronics, APC and Mitsubishi.

Could you give us a break-up in terms of the Customer segments?

Data Centres, Software Development Centres, ISPs, Banking, Finance, Insurance, Telecom, Process Control, Industry Automation, Hospitals, Defence, Education, Home PCs and SMEs.

Numeric Power UPS - imax 600What are the latest technological developments for UPS?

We have introduced digital technology in all our models. The latest model is the MGE UPS range, which has from 0.22 kVA to 4800 kVA capacity. We have tied up with MGE UPS Systems S.A, France, which is known worldwide for design and manufacturing digital technology-based UPS systems. We are currently importing this product. We are planning to import till October this year and then we will start manufacturing it here.

Compared to global standards where is the Indian market?

Technology-wise we are close to any overseas product. Still 25% to 30% of the market is in the unorganised sector, and products from the organised sector are about 10% costlier. It is only the organised sector which can afford to invest in R & D. To develop this market further, we have recently set up an R & D facility in Taiwan.

What variables play a decisive role when it comes to choosing a system for an Office/home requirement?

Cost and recommendation given by the Company or person who sells the computer.

- Anuradha Sriraman


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