GEETA VISHWANATHAN

She experiments with Fashion Technology, which has pushed many to look up and take notice.

Meet Geeta Vishwanathan an entrepreneur, an image consultant and a veteran of all sorts who started her entrepreneurial venture at a young age.

For her the main motivational factor was her husband. She had an opportunity to travel with her husband to some interior parts of rural India. This facilitated her to acquire the nuances of various crafts that were a specialist of areas including aari, Kasoti and Kutch embroidery.

In 1985 she branded into the business world and started her establishment from her residence. Eventually, it signaled the advent of Preyasi, a leading fashion house in the city. Today it boasts of a clientele spread out in more than 48 countries.

Now Preyasi has ventured into the education aspect of fashion designing. Called Srijathi, the school endeavours to provide hands on experience to students and also grooms them to manage the fashion world.

The school not only craves to churn out designers, but qualified professionals who know intricacies of the profession.

The entrepreneur always continue to explore new avenues, one that is lined up is a workshop for young children due to be held in summer. The workshop intends to instill discipline in children and teach them the benefits of yearlong planning with regards to their shopping.

Apart from fashion business, she is also been practicing as an image consultant. In this role, she is been counseling people from different backgrounds and culture.

She is also the president of marketing organization of Women Entrepreneurs, a non-profit institution that has groomed over 286 women entrepreneurs under her leadership. Besides she is also the General Secretary of the Indo-Australian Friendship Association.