Omega was founded by Louis Brandt in 1848 and since then has continually set the pace in watch making history. Omega distributes prestige watches through the finest retailers in more than 130 countries. The brand targets a young generation that identifies with the World of Omega: a world of achievements with the conquest of space, the timekeeping at 21 Olympic Games, numerous precision records and design awards. A world epitomised by high-profile watches worn by the likes of Cindy Crawford, Anna Kournikova, Pierce Brosnan, Michael Schumacher, Nicole Kidman.

And now Omega opened its first exclusive boutique in Chennai on 8th November, 2005. Stephen Urquhart, President of OMEGA International, along with G Kannan, Country Manager Swatch Group India, inaugurated the exclusive showroom. These Omega boutiques offer a centre for information, activity and permanent communication with Chennai's discerning customers. The exclusive Omega boutique is located at the ITC Park Sheraton Hotel & Towers. Spread across 500 square feet, the store will be operated in collaboration with The Helvetica, which has first-rate experience in watch retailing. The new boutique has been designed in a contemporary, international style with exclusive furniture and display windows.

The opening of this exclusive boutique is an endeavour to strengthen Omega's presence in India. Through this boutique, they aim to bring to the consumers of prestige watches a one stop shopping destination. They further aim to open 4 more Omega boutiques by the end of 2006."

Omega launches its jewellery watch collection-OMEGAMANIA

On this occasion, OMEGA launched 'Omegamania' the recently introduced jewellery collection based on Omega's famous symbol - the last letter in the Greek alphabet. The company now introduces an entirely new ladies' watch that takes the same name - and design inspiration - as this classic jewellery. The new collection was showcased through a glamourous fashion presentation themed, "Brides of India", at Dublin in the Park Sheraton. In India, OMEGAMANIA will be available at Rs 282,000/- for the Red Gold version, and Rs. 318,000/- for the White Gold.

Contact: aarti.sethi@in.swatchgroup.com