SEAMS NATURAL

Seams Natural, the label of designer Binu Jha, offers quite an extensive product range to meet the needs of today's women. Seams Natural, as the tag implies, provides clothes for women who manage family and career - naturally!

Binu, after acquiring professional input from NIFT (National Institute of Fashion Technology) has honed her skills with practical experience at some of the leading garment manufacturers in the country. Says Binu, " I design clothes keeping the people's aesthetics in mind. The cuts and the fall of my designs are made to flatter the client's figure."

Minimalistic in her designs, her range is characterised by clean lines and smart cuts, which accentuate the richness of the fabric. The collection avoids complicated detailing, but ensures maximum impact, through its impeccable styling and subtle embroidery.

Churidhar sets, Mix and match plain kurtas, embroidered kurtas, dupattas, (all these are traditional wear for Indian women ) tops, shirts, wrap arounds and evening gowns all vie for attention.

The collection comprises Indo-western women wear in pan-Indian fabric. The fabric is sourced from all over the country, from the exquisite drapes of Kashmir to the evocative weaves of Kaaraikudi, from the beautiful borders of Nagaland to the cheerful colours of Rajasthan.

The designs assimilate the cultural trends from the west and make them uniquely Indian. Some of the indo-western offerings at the boutique are - Nagaland stole with woven flowers, to go with evening gowns and trouser suits, Bhagalpuri silks, Ikkat works, Chanderi silks as formal shirts and shapely sarongs.

There are also garments in hand-painted tribal crafts like Madhubani, Warli, Kalamkari and Chamba rumal.

Address: Seams Natural, 43/C, M. G. Road, Shastri Nagar, 2nd Avenue,
Chennai - 600 041.
Phone: 446 4335