'DIANA CUT' GEMS AND STONES

For the connoisseurs of fashion and exquisite jewellery, Signity and Surya Gold Creations unveil a visual treat- the 'Diana Cut', an elegant and innovative range of contemporary jewellery in Cubic Zirconia. Signity, world's leading manufacturer of precision cut genuine and created gems, is a joint venture of two leading brands Swarovski and Golay. The collections, priced between Rs. 900 and Rs. 25,000 has been developed along with Mumbai based Surya Gold Creations, a fast growing jewellery manufacturing company which has a strategic ingredient partnership with Signity.
Unveiling the range, Mr. Jean Michel Roux, Vice-President Operations, Middle East and Indian sub-continent, Signity said; "India is an important market for us and we have received an overwhelming response for cubic zirconians we launched so far. We now introduce a new cut in cubic zirconia called Diana Cut which will inspire a whole new range of creative dimensions in jewellery making. Each 'Diana Cut' stone is crafted to the most stringent criteria of color, quality, size and shape, producing uniformity in workmanship that is unparalleled in the industry. We aim to bring more of such world-class products to the Indian market in future."

Mr. Ramesh Shoor, Director Surya Gold Creations said; "We share a very valued business relationship with Signity and are proud of our association with them. Our new collection created with the luxurious Diana Cut has been specially designed for the highly spirited, energetic and fashion conscious women of today. This irresistible new range of premium jewellery is a blend of style, design, functionality and great value for money. The Diana Cut range is suitable for all and for every occasion."

Shaped in an elongated hexagon, resembling a bow the Diana Cut jewel incorporates innovative 90 degree facets on the crown and pavilion offering excellent light reflection. The collection is available in white, black, light pink, light yellow and light green. Sizes available are 5x2.5mm, 6x3mm and 7x3.5mm.

This range is a special tribute to Goddess Diana. In Roman art 'Diana' is the huntress. She is also the goddess of Moon, forests, animals and women in childbirth. She symbolizes zeal, strength, purity of purpose and reflects a distinct style. This range epitomizes the constant quest for perfection through innovation. The designs complement tradition and bear testimony to a modern woman's social standing and values.

The range will be originally marketed through Surya Gold Creations and would be available across 2000 jewellery stores in the country. In Chennai, the Diana Cut range will be available in leading stores like MGM Jewelers, Swarnaam Jewels, Prakash Gold Palace, Laxmi Jewelers, Nathella Jewelers, Konika Jewelers to name a few.

Paralleling the significance of Earth, Water, Fire, and Air in creating the beauty of our world, are Reliability, Precision, Service, and Innovation in creating the beauty of products Signity has to offer.
It is a combination of these ambient factors that symbolizes the elements found at the core of Signity and the spectrum of superior stones it presents.

Signity is the leading company in the sale and distribution of exact-cut created and genuine gemstones. Over 200 years of combined experience in the science of precision cutting is reflected in our genuine and synthetic gemstones, cubic zirconia, and Alpinites. Each stone is crafted to the most stringent criteria of color, quality, size and shape, producing uniformity in workmanship that is unparalleled in the industry. The gems sold are cut and polished in their own factories using sophisticated proprietary technology that allows them to set and maintain the world's strictest standards for proportion, polish, size and shape.

Signity employs in sales and marketing a total of 130 skilled professionals worldwide. With sales and representative offices in the America, Europe, Asia and Middle East, Signity customers around the globe enjoy top quality service. They cater to every sector of the jewellery trade from wholesalers and manufacturers to designers and retailers. With worldwide accessibility, innovative technology, large capacity programs, and a service-oriented staff, Signity has your best interest in mind.

Surya Gold is one of India's leading jewellery manufacturing companies specializing in white and gold jewellery. The company is famous for its quality creations and the trust it has built over the years, Surya Gold has established an Ingredient Branding Partnership with Signity. Our studded jewellery bears not just a mark of excellence, but also an assurance of quality that is recognized the world over. Surya Gold was also instrumental in launching a range of jewellery in 18 carat, 20 carat and 22 carat gold last year studded with Signity Star, the new quality standard cubic zirconia. With a distribution network of over 2000 retail points across the country, Surya Gold Creations offer designs covering an exclusive range that are both contemporary and affordable. The company is famous for its quality creations and the trust it has built over the years.