TURAKHIA INSIGHT

From Ray-Ban to Police, from Armani to Gucci, from Versace to Valentino, from Pierre Cardin to Ralph Lauren, from Killer Loop to Blue Bay, from Vogue to Serengeti...the list of sunglasses available at Turakhia's exclusive showroom at Anna Nagar seems just endless.  That was precisely what Kiran J Turakhia wanted, a mind-boggling variety of sunglasses for customers to choose.

"We started our first showroom in Broadway.  Today we have three outlets in Chennai.  This exclusive showroom for sunglasses in Anna Nagar was started two years ago.  Totally dedicated to sunglasses, this 1,500 sq ft showroom has all major brands under one roof.  We have sunglasses ranging from Rs 300/- to Rs 8,000/-.  The variety that we have is huge, because of the kind of investment that we have made. It is the first of its kind in South India and certainly the first in Chennai.  After we started, there were a few people who tried to imitate us, but they could not come close as they could not match the investment made by us" says Turakhia.

According to him the variety at the showroom has been carefully chosen.  "We have not blindly stocked anything and everything.  We are also open to feedback from customers.  If there are just one or two requests for some variety of a particular brand that we have not stocked, we make sure that it is made available" he says.

When it comes to Chennai, Ray-Ban with its exceptional quality and style seems to be a universal favourite across age and gender while Police, which is seen as a little unconventional is a close second.  A lot of Korean brands, which are priced below Rs.1,000/- are also popular.

Micky, who owns an event management company swears by Police brand of sunglasses.He feels that Police reflects the nature of one's attitude towards life and is for those who want to make a statement.  "When it comes to 'real style' the Italian brand 'Police' beats all othesr hands down", says Micky.

A majority of customers to the showroom are youngsters and business executives.  "People cannot say they do not have a choice, the only thing they can complain about is the wide range that makes their choice difficult.  In Ray-Ban alone we have 250 varieties.  No other dealer in Chennai can afford to have such a huge variety.  Maybe 50% of the variety available with us may be available in other stores but the rest is available only at our showroom.  We have one of the best displays.  Display is very important, especially in our business.  There is no use of having variety stored away in boxes. It should be displayed in a pleasing manner for the customer to see.  We have been getting the 'Best Dealer' award from 98' onwards", says Turakhia with more than a hint of pride.

Address: Turakhia Insight, AC-2, Anna Nagar (West), Chennai 600 040.
Phone: 2626 9297 / 0794.