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Beijing Blues is the latest addition to Chennais burgeoning
foodscape. It is part of the Red Hot Chilli Pepper Hospitality
Services group, which has branches in Kolkatta and Mumbai under
the same name.
Five
spice chicken, Lattmaika, Crispy chilly baby corn, Crab meat soup,
Spicy corn soup (with veg and non-veg options), Fish and
chilly oyster sauce are some of the high points of the menu
at Beijing Blues. The décor here is Euro-Chinese and the predominant
colour used is dark blue.
The average cost of a meal for two is Rs 600/- for two during dinner
and Rs 400/- for lunch. They have recently introduced the executive
lunch, which has proven to be hugely popular.
We speak to Probashish Sanyal, General Manager, Beijing
Blues about the restaurant.
What is the reason Red Hot Chilli Pepper decided
to come into Chennai?
Beijing Blues is basically a joint venture between Sharmila
Bajoria of the Vastrini boutique here in Chennai and
the Red Hot Chilli Pepper Hospitality Services group. Red Hot Chilli
Pepper was originally started in Kolkatta by four friends
Manas Borthakore, Bharat Dhamala, Asim Mewar and Nilabothakore.
Bharat is the chef and the others take care of management related
issues. It became very popular in Kolkatta. Sharmila, who travels
regularly to Kolkatta used to frequent Red Hot Chilli Pepper. She
liked the food there and it was her idea to bring Beijing Blues
to Chennai.
How authentic is authentic Chinese cuisine
really?
Authentic
Chinese cuisine does not have that much of gravy as seen in the
regular Chinese fares in Chennai. Also Chinese as a cuisine is very
vast and the degree of authenticity finally depends upon the chef.
Now the chef at the Taj is a Chinese, he comes here regularly and
he says he likes the food. Also many hoteliers come to Beijing Blues.
Basically Indians learn from the Chinese here in India and try to
inculcate as much authenticity as possible. The menu is the brainchild
of Bharat Dhamala, who is one of the Directors and has learnt from
a Chinese chef. He comes here regularly to give us the recipes.
When you are speaking about authenticity, how
easily are the ingredients available and where are they available?
The perishables we buy from Chennai, they are pretty easily available.
But the fish and prawn, we get from Kolkatta, because the fresh
water prawn there has a distinct taste. We make the other ingredients
like the sauces in-house. Chennai is around 30% more expensive
than Kolkatta. And our costing has gone slightly awry because of
that.
How would you rate Chennai, when it comes
to appreciation of Chinese cuisine in general?
To be very honest
not much really. There is no word called
gravy in Chinese cuisine, there are only sauces. We serve Sezhwan
and Canton here. And Sezhwan is very spicy. People come
in and say they like their food really spicy. When we tell them
Sezhwan is too spicy, they say no we want it spicy. Only when they
have the food, they realise how spicy it really is. So we try and
tone down the spices.
Which is your main target group when it comes
to clientele?
Middle level executives and upwards and of course families. We
try to keep it slightly exclusive. Advance tele-reservation is a
must.
What
has the response been like so far?
We are full most of the time and a lot of times people do go back
for not getting a table. 70% of our clients are repeat customers
and we also have a fairly large number of expats coming in.
Considering the fact that there are many other
Chinese restaurants dotting the foodscape here, what do you think
is your USP, that is going to sustain it in the long term?
Our cuisine and the ingredients that we use. Our USP certainly
is the fresh water fish and prawns that we source from Kolkatta.
Also our customers can expect a lot more from us in the future.
We intend to bring in a lot of value addition, like the fashion
show that we held recently... it was a huge success. We are planning
to have more of such events every month. I believe that people will
come to us not only for the quality of food that we offer, but also
for the fact that we propose to make dining a pleasurable experience.
Otherwise there are so many Chinese joints that they can choose
from
it is not only what you give, but how you give it can
make all the difference.
Address: #40, Radhakrishnan Salai, Chennai 600 004.
Phone: 811 0240
Tele-fax: 811 0243
- Anuradha Sriraman
Photographs: V Ganesan |
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