Chennai firm to launch Ayurvedic Cola

The better known Thanda, the Generation next cola and many other thundering colas will have a rival called "bio cola". This announcement was made by Chennai-based Biopharma Private Limited at the recently concluded BioAsia-2004.

The marketing of the product will be done by Miracle molecule a joint-venture of Biopharma and Singapore based "The Hourglass Limited".

Brahmi is the ayurvedic herb used to derive "bio cola". The herb is believed to have memory improving properties. Initially the drink will be priced at Rs. 12/- and will be known as "Dr. No Cola".

Source: The Hindu
www.hinduonnet.com

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