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P
C SRIRAM
Acclaimed cinematographer and Ad filmmaker P
C Sriram has to his credit feature films like Mouna Raagam,
Nayagan, Agni Nakshatiram, May Madham,
Kadhalar Dhinam Idhayathai Thirudhathe, Apoorva Sagotharargal,
Gopura Vasalile, Thiruda Thiruda and Alai
Payuthey.
His interest in the camera was sparked when, at
nine, his father presented him with a Brownie camera. This Pune
Film Institute student (who failed to clear his course) has set
benchmarks for the filmmaking industry, which many are trying to
emulate today.
Teaming up with his school classmate Jayendra,P.
C. Sriram helped correct the misconception that Chennai
and Ad filmmaking seemed incompatible. Their recent 3 minuter screened
for American President Bill Clinton, has been acclaimed not only
for its content and presentation, but also for the speed of production.
His feature film directorial efforts include Meera
and Kurithipunal (India’s nomination for the Oscar
awards).
P.C’s photo-posters are a sensation in Chennai.
Priced at Rs.400/- each, the picture of a mother with a child is
one of the most sought-after.
RAJIV MENON
 Surprisingly,
Cinematographer Rajiv Menon stays away from the camera viewfinder
when directing films.
An ace Ad filmmaker and Director, Menon's film
directorial debut - the Broadway-musical-styled Minsaara Kanavu,
starring Kajol, Aravind Swamy and Prabhu Deva, was
a super-hit. With its Hindi version - Sapney, doing
as well, Rajiv Menon has emerged in the industry, as one
Director with that rare sensitivity for what works best in the medium.
His latest directorial effort - Kandukondein
Kandukondein is a family drama starring Aishwaraya Rai,
Tabu, Mammootty, Ajit and Abbas.
Among Rajiv Menon's acclaimed cinematographic
works are Mani Ratnam's Bombay and Girish Karnad'sCheluvi(Kannada).
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