P C SRIRAM

Acclaimed cinematographer and Ad filmmaker P C Sriram has to his credit feature films like Mouna Raagam, Nayagan, Agni Nakshatiram, May Madham, Kadhalar Dhinam Idhayathai Thirudhathe, Apoorva Sagotharargal, Gopura Vasalile, Thiruda Thiruda and Alai Payuthey.

His interest in the camera was sparked when, at nine, his father presented him with a Brownie camera.  This Pune Film Institute student (who failed to clear his course) has set benchmarks for the filmmaking industry, which many are trying to emulate today.

Teaming up with his school classmate Jayendra, P. C. Sriram helped correct the misconception that Chennai and Ad filmmaking seemed incompatible. Their recent 3 minuter screened for American President Bill Clinton, has been acclaimed not only for its content and presentation, but also for the speed of production.

His feature film directorial efforts include Meera and Kurithipunal (India’s nomination for the Oscar awards).

P.C’s photo-posters are a sensation in Chennai.  Priced at Rs.400/- each, the picture of a mother with a child is one of the most sought-after.

Surprisingly, Cinematographer Rajiv Menon stays away from the camera viewfinder when directing films.

An ace Ad filmmaker and Director, Menon's film directorial debut - the Broadway-musical-styled Minsaara Kanavu, starring Kajol, Aravind Swamy and Prabhu Deva, was a super-hit. With its Hindi version - Sapney, doing as well, Rajiv Menon has emerged in the industry, as one Director with that rare sensitivity for what works best in the medium.

His latest directorial effort - Kandukondein Kandukondein is a family drama starring Aishwaraya Rai, Tabu, Mammootty, Ajit and Abbas.

Among Rajiv Menon's acclaimed cinematographic works are Mani Ratnam's Bombay and Girish Karnad's Cheluvi (Kannada).

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