It seems like the good old system of exchanging goods - 'Barter',
is back and with a bang too. Thanks to Trax Barter Network (TBN).
Barter
is when you trade your product or service for another product or
service, which you would normally have to purchase for cash.
This is where Trax Barter Network or TBN comes into play - they
arrange the 'trade' or 'barter' directly between two or sometimes
even more parties. All trades are made only at Maximum
Retail Price (MRP). Just register with them for free,
deposit 50,000 worth of your goods to begin with and it's 'Barter
time'. TBN charges a commission of 10%, only after the deal
is completed.
Now you might be asking what are the benefits of 'barter'.
Well with barter, your products and services may be reaching out
to a totally new market, customer segment without any investment
or effort on your part. You create new sales at maximum profits
without giving any discount and best of all you preserve your cash.
Lets
look at a typical 'barter benefit scenario'. A computer dealer needs
to advertise in magazines. A company, which publishes a a
popular magazine, needs to hire cars for its correspondents to go
on their beats. A car rental company needs computers for its
office. Or let's take another example, a company needs
to spend around Rs 2 lakh a year for domestic airline tickets while
he needs to make around Rs 5 lakh or more in sales to have Rs 2
lakh to spend on the airline tickets. There comes in TBN,
who create the sale for you, whereby the Rs 2 lakh value of airline
tickets would cost you Rs 2 lakh in products. Depending then
on the margin that you have on your Maximum Retail Price, you would
have saved that much amount of cash. If you had a 30% margin,
then you would have saved Rs/- 60,000 in cash.
To put it in the words of Ganesh Venkateswaran of TBN, "Barter
Banking will add purchasing power to a company's surplus stocks
and spare capacities. We operate on the basic premise that
everybody has got surplus stocks".
"Recently, Sahara Airlines needed a telecom system, we arranged
a deal where they got a telecom system for Rs 1 lakh and in return
got 6 open ended flight tickets on a particular route from them.
Our Barter Bank is something like a specialised bank where you deposit
your surplus stocks and spare capacities and withdraw media, products
and services other than your own. With Barter Banking, your
working capital availability increases, your sales increase, you
reduce your surplus inventory and retain cash in your business"
says Ganesh about TBN's Barter Bank.
But,
wait that's not about all, the best is yet to come. TBN has
brought a 'win-win' idea to help people who have been duped by Non-Banking
Finance Companies (NBFCs). "This idea is to help people
who have lost money in these NBFC's to make good their loss.
It works like this - a person 'X' has invested Rs 1, 000/- in a
company which has gone bust and now after 2 - 3 years there is no
hope of recovering the money. All the person has to do is
bring with him say Rs 1,500/- to Rs 2,000/- cash with him, give
us the certificate of investment that he has with him and choose
from say 30 - 35 consumer durables that we offer to him from various
select manufacturers. Once he has chosen various products
that he wants, between Rs 2, 500/- to Rs 3, 000/-, we will reduce
from the total value of the products that he has selected the amount
that he has invested through a 'factored value' from each product.
In this manner not only does the person who has lost his or her
money make good the loss but also helps by pumping in some cash
into the local economy. And our service charge in this type
of barter exchange is only 5%" says Ganesh.
Some of TBN's clients include Sterling Holiday Resorts India
Ltd., Sahara Airlines, Southern Latex LTd, Jaya TV, BMG Crescendo
India Ltd, Ananda Vikatan Group of Publication, Hotel Ambica Empire
Best Western and Links Hoardings and Neons.
Well here's to 'happy bartering' for all those of you out there
with 'surplus goods'!
11:34:21 PM 
Barter
is when you trade your product or service for another product or
service, which you would normally have to purchase for cash.
This is where Trax Barter Network or TBN comes into play - they
arrange the 'trade' or 'barter' directly between two or sometimes
even more parties. All trades are made only at Maximum
Retail Price (MRP). Just register with them for free,
deposit 50,000 worth of your goods to begin with and it's 'Barter
time'. TBN charges a commission of 10%, only after the deal
is completed.
Lets
look at a typical 'barter benefit scenario'. A computer dealer needs
to advertise in magazines. A company, which publishes a a
popular magazine, needs to hire cars for its correspondents to go
on their beats. A car rental company needs computers for its
office. Or let's take another example, a company needs
to spend around Rs 2 lakh a year for domestic airline tickets while
he needs to make around Rs 5 lakh or more in sales to have Rs 2
lakh to spend on the airline tickets. There comes in TBN,
who create the sale for you, whereby the Rs 2 lakh value of airline
tickets would cost you Rs 2 lakh in products. Depending then
on the margin that you have on your Maximum Retail Price, you would
have saved that much amount of cash. If you had a 30% margin,
then you would have saved Rs/- 60,000 in cash. 
But,
wait that's not about all, the best is yet to come. TBN has
brought a 'win-win' idea to help people who have been duped by Non-Banking
Finance Companies (NBFCs). "This idea is to help people
who have lost money in these NBFC's to make good their loss.
It works like this - a person 'X' has invested Rs 1, 000/- in a
company which has gone bust and now after 2 - 3 years there is no
hope of recovering the money. All the person has to do is
bring with him say Rs 1,500/- to Rs 2,000/- cash with him, give
us the certificate of investment that he has with him and choose
from say 30 - 35 consumer durables that we offer to him from various
select manufacturers. Once he has chosen various products
that he wants, between Rs 2, 500/- to Rs 3, 000/-, we will reduce
from the total value of the products that he has selected the amount
that he has invested through a 'factored value' from each product.
In this manner not only does the person who has lost his or her
money make good the loss but also helps by pumping in some cash
into the local economy. And our service charge in this type
of barter exchange is only 5%" says Ganesh.
