Thus
far in 2005, Bollywood's biggest hit has been Bunty
aur Babli, which grossed Rs.50.59 crore. However that
isn't the biggest blockbuster of the year. That distinction
will have to go to a Tamil motion picture called Chandramuki
starring (who else) Rajanikanth that has thus far grossed
around Rs.60 crore.
Four
years ago, everyone thought that the Kollywood (as
the industry is widely known) story was over: the
number of releases had dwindled from around 130 to
less than 80; theatres were forced to close down;
and rampant video piracy and a steep entertainment
tax of 35% were clearly taking their toll. Over the
past year-and-a half, though, the Tamil Nadu government
has started prosecuting video pirates under the Goondas
Act, and reduced entertainment tax rates to around
10%.
This
year has been some eight hits out of 70 releases and,
more significantly, the industry seems on its way
to becoming organized (even corporatised). "while
there have always professionally run production houses
like AVM, Kavithalaya and Oscar Films, there are at
least 15 others that are becoming more organized in
the way they do their business," says V.Natarajan,
Chairman, Pyramid Saimira Theatre, himself a producer.
That should help the cause of an industry that, according
to some Bollywood execs, has always been at the forefront
of film making in India in terms of technical virtuosity,
and its willingness to experiment with new and alternative
themes.
The story of Telugu
cinema is quite similar to that of Tamil's. The number
of releases has grown to over 100 a year now, as compared
to around 70 four years ago. Of this number, 15% are
hits and 10% manage to more than recover their costs.
Speed and professionalism seem to be this year's themes
for the industry; it takes between 3 and 4 months
to complete a project as compared to around12 months
in Bollywood.
Budgets
for both Tamil and Telugu films have soared over the
years, with some costing even as much as Rs 30 crore.
Much of that has to do with the fact that markets
for both exist outside India, in the US, Europe, west
and south-East Asia, even South Africa. Some estimates
say revenues from these markets account for as much
as 15-20% of the total takings of some movies.
Considering that both the Tamil
and Telugu film industries have smaller markets than
Bollywood, these numbers are definitely impressive.
It may be limited by the audience but the Tamil and
to a lesser extent the Telugu film industry are far
ahead of Bollywood.